Saclux textured: Is an already mixed exterior and interior spray applied decorative finish, which will not peel when correctly applied to a suitable backing. Colour range: This product has a colour range of white, magnolia, light cream, beige, pale grey, mid-stone, stone grey, covat green, sienna, etrusen red, dart mushroom, olive drab etc. It is available in (4) four litres and twenty (20) litres containers respectively. Trowel: This is already mixed exterior and interior decorative trowel- applied finish, which is whether, proof, durable and had exceptional adhesive properties. This product should be sound, clean and dry and be of good alignment with a far face. It is protected from frost and is kept below 30oC (86op) during storage in transit and on site. Containers are always kept on tight. It is packaged in 25kg polytene tined drums.
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It gives rich mat finish, which is tough as well as beautiful. It is resistant to scrutiny or scrubbing and is ideal for all; it serves the interior and exterior walls and ceilings. Colour range: Saclux emulsion paints is in various colours. White, magnolia, light cream, beige, sea-silver, spray green, mild stone grey, lovat green, orpiment, minimum, pall grey, light blue, black etc. This product has an excellent shelf life when stored at normal temperature in closed containers. However, once the container has been opened the content should be used as quickly as possible. It is packaged short in four (4) litre container and twenty (20) liter container. Saclux gloss finish: This is a light base paint, highly pigmented to give a good protective and decorative finish. Colour rage: White, magnolia, beige, light green, pall grey, blue and brown etc. This product has an excellent shelf life when stored at room temperature. It is package in four (4) litres container.
Listening to the client can be particularly valuable, since he or she often knows the product and best market. (4) Using the product or service and becoming familiar with. The more you use a product, father's the more you know and can say about. (5) Working in and learning about the clients business to understand better the people you are trying to reach, called from: Advertising and promotion, fourth edition by george. Belch and Michael. Hence using Saclux paint as our case study one can see that throughout the operations of saclux paint in product building industry, it can boost of a wide range of paints storage and colour among which I shall mention. Ranges of paints and colours of saclux saclux emulsion paint: This product is an interior and exterior wall paint.
The creative specialist should also be knowledgeable about general trends. Conditions and developments in the market revelation place, as london well as research on specific advertising approaches or techniques that might be effective. The creative specialist can require background information in numerous ways. Some informal fact finding techniques have been noted by sandra morisirty. (1) reading anything related to the product or market example books, trade publications, general interest articles, research reports, and the like. (2) Asking everyone involved with the product for information designers, engineers, sales people, and the like. (3) Listening to what people are talking about. Visit the stores, mills, restaurants, and even the agency cafeteria can be informative.
Generate customer Value: In this case the key to success to develop the point of differentiation from the customers perspective rather them from the operational perspective of the business, the customer should be able to observe the strategy or can reduce cost, increase performance and. Provide perceived value: The add value must be perceived by the customer and communicated effectively to him. Hence branding the added value is a good way of making sure memorable, meaningful and believable. It will make customer to evaluate the perceived value of the product and avoid that problem associated with the inability to notice the added value. be difficult to copy: It is very important to create differentiation strategies that are difficult to cope. If the points of differentiation involves the entire corporate management and organization, it will be difficult and expensive to copy especially if it has a dynamic, constantly involving quality. Aakter (1998) a successful differentiation strategy. Strategies also involves creativity, an organization approach an assignment by learning about the clients product or service, the target market, the competition, and any other relevant background information.
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Marketing approaches adopted, the collapse of business is almost imminent; also acquiring of new production techniques, thereby neglecting the marketing strategic function. The end point centers on the fact that, for a firm to actually record success. It has to monitor and always analyze the marketing environment, if it is to determine the needs and wants of the consumers and produce to satisfy their wants for a profit. Any negligence of this fact can threaten the continuous existence of the entire business set. Saclux paints applies the differentiation strategy in which their product offering is different from that of one or more competitor, in a way that is valued by customers this value affect customer choice and ultimate satisfaction.
The method use includes:. . by means of additional ingredient or components to the product. Through tom product offerings and better packaging. Through product combination example santex, oil, Emulsion. Provision of quality and reliable distribution channel. Adequate hobbies promotional tools. Characteristics of successful differentiation strategy should:. .
Cliff paints try to be good in all strategic dimension but because strategic dimensions require different inconsistent ways of organizing the form, these industry end up being not particular excellent at anything. What is strategy porter draw a distinction between operational effectiveness and strategy. Many companies believed that they can establish a long lasting competitive advantage by performing similar activities better than their competitors. But today competitors can rapidly copy the operationally effective using bench marketing and other tools thus diminishing the advantage of operational effectiveness. Porter defines strategy as the creation of a unique and valuable position involving a different set of activities.
A company that is strategically positioned performs different activities from rivals or performs similar activities in different way. Saclux paints located at Amuzukwu in Umuahia have distinctive strategic consisting of many different but consistent and synergistic activities, that would be heard for competitors to imitate as a whole. Being a privately owned company activities is under control by the owner so that their direct competitors like b hoc paint, Oscar paints, Cliff paints, will not emerge with their method bind over throw them. Saclux paints think it business wise when they adopt marketing strategies that enable them compete favourably with other companies in the same industry. Other industries who did not adopt these have been suffocated by saclux paints, they loss market share and their product loss business bearing. It is common for the owners of the business to trace their business to low sales volume, which means that their marketing strategies are neglected and not co-coordinated.
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Thus the industry seeking quality leadership must use the best components, put them together, inspect them carefully and effectively communicate its roles quality. 3) Focus: Here the business focuses on one or more narrow market segments. The industry gets to know these segments intimately and purses either cost leadership or differentiation within the target segment. According to porter, those industries pursuing the same strategy directed to the same target. Market constitute a strategic group. The industry that carries off that strategy best will make the most profit. Industries that do not pursue a clear strategy, climax paint industry fall upon hard times because it did not stand out in best its industry as lowest in cost, highest in perceived value or best in serving some market segment.
group of people. The intention of this study is to investigate the marketing strategies of paints industry a case study of saclux paints. Goals indicate what a business unit wants to achieve, strategy is a game plan for getting there. Every business must tailor a strategy for achieving its goals, consisting of marketing strategy, a compatible technology strategy and sourcing strategy. Michael porter has condensed marketing strategies into three generic types that provide a good stating point for strategic thinking over all cost leadership, differentiation or focus. 1) overall Cost leadership: Here the business works hard to achieve the lowest production and distribution costs so that it can price lower than its competitors and win a large market share, industry pursuing this strategy must be good at engineering, purchasing, manufacturing and physical. They need less skill in marketing. The disadvantage of this strategy is that other industry will usually emerge with still lower costs and hurt the firm that vested its whole future on being low cost. 2) Differentiation: Here the business concentrates on achieving superior performance in an important customer benefit area value by a large part of the market. It can strive to be the service leader, the qualify leader, the style leader, but it is not possible to be all of these things at the same time, the industry cultivates those strengths that will contribute to the intent differentiation.
Hence good and healthy environment is said to be important in ones life. The outward appearance tells more of the inner appearance and cleanliness is next to godliness. It is unwise to think of survival as regards to food and clothing without considering individuals environment, as how neat the buildings are kept decorating, estate these does not mean beautifying the building only but is a way of presenting the appearance of the building. The product under the brand name saclux paints are in great demand by individuals, welders, contractors, Architects, state, local and federal government. Apart from the importance of paint in a structure and the important of survival through food and clothing in an individual it would be important to ask? How do manufacturers and industries survive? Are they in fact drying or growing? Do individual and private sectors still think of building or constructing new project? Building decoration are not limited to paints alone but it extend to wall paper decoration and floor, paint adds warmth and beauty to a room by providing fine colours.
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The marketing Strategies, survival is probably the paper most basic direct or indirect motivation for all company actions. No company is in business to fail. Business generally is a risk and the business environment is ever dynamic that it will be unwise in the extreme for a company not to plan for possible future strategies for the product, which make the operation of industry viable. To order the complete Project Material, pay thr Sum of N3,000 to: bank name: first bank plc, account name: chibuzor tochi onyemenam. Account number:, then send the Project Topic, your Email Address and Full Name. Many people do not think of satisfaction, stability, security and success any longer, but they are mainly concerned with survival and the standard of living continuous to increase, due to this situation manufacturers now find themselves in the buyers market. It is slightly easier for manufacturers of food and beverages than manufacturers of decorative and specialty products.