Think customer stories and spec sheets that help push prospects over the edge and decide to purchase. Now, imagine all those different pieces of content working together to guide someone from the introduction to the sale. This is all in the realm of content marketing strategically creating stellar resources that turn someone who has never heard of your company or products to a buyer and brand evangelist. related: developing a content Marketing Strategy if you can grab a hold of content marketing as a skill, theres a growing opportunity to apply yourself in a number of digital marketing opportunities. Possible content Marketing Job Titles, brand journalist. Sometimes referred to as a corporate reporter, a brand journalist produces a variety of multimedia that communicates brand value to a companys customers.
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and here is the text version. Skill: Content Marketing, the origins of content marketing can be traced back to 1895 with a magazine published by john deere. It served to educate farmers on how to increase profits (and maybe threw in some nice pictures of the latest in farming machinery). Its still in publication today. Content as a digital marketing strategy is a deep well of career development. Not only are skills needed to create and degrasse distribute engaging content across a variety of platforms, but that content must be designed to attract a specific homework target audience and drive them to take a measurable action (like buying a tractor, for example). Think blog posts that segment potential audiences. Think podcasts that educate and create brand awareness. Think social media updates, infographics, and even books that introduce people to your company and offers. Think educational resources, surveys, and webinars that help a lead evaluate their choices.
Maybe youre already working in digital marketing and wondering how your job will stand up to the test of fuller time, or what your growth opportunity will look like over your career. But Ill tell you the secret when it comes to future-proofing your career: Its about your skill set, not your job title. If you have skills, or the give a damn to learn them (which happens to be one of DigitalMarketers core beliefs youll never run short of assets to put on a resume. To get you started, ive narrowed down six indispensable digital marketing skills and the latest trending jobs that go with them. Weve got an infographic version of this post as well as a text version. You can download a pdf version of the infographic here. View the text sections of this article by clicking on one of the links below to view the digital marketing skill description and attributes from that section: Lets start with the infographic (Download the.
So when you post your resume online with us, employers will be able to review your resume immediately. Using our tools, you can manage, edit, and post a flawless resume online for free. You can even publish multiple versions of the resume to cater to different job applications. To get you started, we have local job listings divided by category. Create a free resume and you will be well on your way to finding your perfect match in the professional world! No one is safe except maybe digital marketers. Forged in a world of constant innovation, evolving platforms, and cutting-edge strategies, digital marketing has the unique luxury of endurance in the job market. related: The beginners guide to digital Marketing maybe youre looking for a new career path thats not in danger of becoming obsolete.
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Your resume should be straightforward. Keep the formatting consistent. Only add skills that apply to the target industry. Draw inspiration from resume examples and templates. Showcase your strong suits!
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